Neocraft Solutions
For Neocraft Solutions I have designed the look and feel of the website for desktop and mobile, coding the HTML and CSS, as well as translating the design for offline advertising.
One of the challenges was creating a professional looking website, yet keeping it playful, so that the consultants could be seen as being very approachable by the clients' teams.
While doing competitive research and user interviews, one of the things that stood out was the need for clarity. The layout needed to be simple and the information architecture sharp, so that the benefits and services can be clearly conveyed.
The office building was offering the possibility for offline advertising in the common spaces, so the brand took the opportunity to create a strong presence that could be seen by the other companies in the space. Focused on simplicity, just like the website, the offline advertising panel created a striking impact against the building's decor.